Marketing Network Team Resources

Awareness Campaigns 

Webinars:

Innovative Marketing Strategies Webinar Series
February 12, March 12 & April 25
Webinar

Exploring the Fundamentals of Traditional vs Non-traditional Marketing - April 25
In this session, we will explore the fundamentals of traditional and non-traditional marketing and when best to incorporate these tactics into your promotional efforts. In addition to defining traditional and non-traditional marketing, we will highlight best practices and the most effective use of these tactics when developing a campaign and targeting specific audiences such as patients, communities and staff.

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Innovative Marketing Strategies Webinar Series
February 12, March 12 & April 25
Webinar

Diving Deep into Digital Marketing Channels - March 12
Building on techniques discussed in the February webinar, this session will take a deep dive into the fundamentals and opportunities of digital media and how these platforms can be utilized to effectively promote your health center. We will discuss the various digital marketing channels, when and how to strategically incorporate those channels into your marketing efforts, and the most effective type of messaging and content to complement each platform. 

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Innovative Marketing Strategies Webinar Series
February 12, March 12 & April 25
Webinar

Strengthening Your Health Center Brand - February 12
This session will feature strategies and best practices for strengthening and managing your health center brand. We’ll cover steps to establishing a brand, nurturing that brand and responding to challenges that can impact the branding process. We’ll also explore traditional and non-traditional marketing channels and how each can be employed to successfully brand and promote your health center.

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